SimpleReach's Dashboard configurations each have features to suit your individual needs
A Site Dashboard contains all the data pulled from a single property, along with the calculated metrics and other insights SimpleReach provides. It works by unifying all of the content identified by the same PID (our unique identifier) -- which means that it can represent all of the content on a single domain, or content across a series of domains. This Dashboard type is primarily for site owners who need to check performance metrics across their property as a whole, such as a publisher’s site or a brand’s blog.
Think of Campaign Dashboards as subsets of the Site Dashboard. These Dashboards parse out data based on particular characteristics identified in your CMS, like the tags, authors, or categories you’ve defined. This allows you to zero in on data for a particular facet of your content and understand its performance. Publishers often use these Dashboards to organize their native content campaigns, while brands are more apt to use campaign Dashboards to understand the performance of a specific section on their blog.
A Universal Dashboard provides the ability to aggregate multiple Site and/or Campaign Dashboards, rolling up content from multiple PIDs into one all-knowing Dashboard to show you how your entire network is doing. If you need to measure all of your content in one place, regardless of where that content lives, a Universal Dashboard is the tool for you. Publishers commonly use Universal Dashboards as a command center to view all of their different properties in one place. Marketers running a branded content campaign will usually collect content from all of the publishers on their plan into a single Universal Dashboard to track the performance of the entire buy.